Our subjects were asked to perform three tasks including:
Find and explore the drink menu
Find the online store to purchase a bag of coffee
Find the three core values of Dutch Bros.
Subjects were asked demographic questions along with open-ended questions to address the performance of their tasks and website.
Our data results help curate personas that typically visit the site, along with survey answers which provide insight to improve the user experience.
Using a total of 123 guidelines and rating system : 1 (fully compliant), 0 (partially compliant) and -1 (non-compliant).
5 Categories were explored :
Data results will be used to inform pain points, research material, and usability tasks.
Pre-test Questionnaire
Scenarios/Tasks
Post-test Questionnaire
Observation Sheet
“There were no pictures, ingredient lists, and allergy lists. This could be harmful to someone with allergies”
“I wish there were pictures and it seemed like a lot of broad items. I looked for the drink through clicking the categories”
Specify what is in each drink and create transparency between your company and the customers.
Showcase photos of each drink upfront rather than have customers navigate to specific pages.
This removes customer frustrations who were separated from their initial goal when diverted to a separate page.
Redesign a new navigation bar throughout the site. Many customers want quick answers and having a side navigation bar creates confusion and delay.
Including a consistent search bar on the site provides a usable function for quick answers.
