BRAND IDENTITY 

On’s Thai Kitchen brand identity reflects her strong feminine energy, authentic Thai roots, and warmth for the people she lovely prepares meals for.

The logo is inspired by a lotus representing rebirth and renewal, as On has persevered to start her own business in America. 

Themes of a circle continue the welcoming impression On wants to create happening to be her first initial.

The typography was used to resemble a modern Thai script with friendly lines and curves.

The colors utilized were On’s favorite purple color. Their richness and brightness are a reflection of vibrant colors seen throughout Thai floral fabrics.